You need to be able to meet change head on. However, hierarchical power structures and bureaucratic behaviors can’t respond deftly to change.

Process improvement involves an investigation of each stage of your product development to ensure maximum efficiency and effectiveness.

You don’t want customers to have to find your product. Instead, you want them to be part of its evolution from the start.

Product teams should not follow a methodological framework without modification. Yet, this is what many consistently choose to do.